Before creating your next ad, identify the business goal you want your ad to achieve and consider the audience you’d like to reach. Taking those steps first will help ensure that your ad creative connects with people and drives more sales.
Step 1: Identify your business goal
Determine why you want to run an ad and understand what impact you want it to have on your business. Here are two goals you could choose from.
2. Drive people to your website with attractive product images
Give people a compelling reason to click on your ad to drive them to your website and help increase product sales. Ensure that after they click, their path to completing the purchase is easy and hassle-free.
Step 2: Consider the audience you want to reach
Think about your customers and what interests them before writing text and selecting images for your ad.
1. Choose creative that reflects your audience’s needs
Creative that reflects your retail customers’ need
Highlight how your products and services address your audience’s needs, such as a desire for new handbags. If you have multiple audiences, consider using different creative variations to address each audience’s unique needs.
2. Engage your audience with a message
Tips for engaging your retail audience
Once you have people’s attention, share a unique message, such as a quote from a satisfied customer. This is your chance to differentiate yourself from competitors in a way that helps people remember your business.
3. Maintain brand trust with your audience
How to maintain brand trust with Facebook
Your ad creative should be consistent with your brand message. Trying to capture attention with an image that’s eye-catching but irrelevant to your business, such as a cute dog next to your product, could get people to engage with your ad now. However, in the long run, your audience could lose trust in your brand and stop taking the actions you need to grow your business.
When you want to stand out from the competition and connect with people, do it in a way that truly reflects your business identity.
Use ad creative that reflects your goal and audience needs